Reasons to pay for multiple SVODs in Hong Kong 2021

Published by
Lai Lin Thomala,
Nov 11, 2022
According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 68 percent of respondents who subscribed to multiple subscription video-on-demand (SVOD) platforms specified an exclusive access to the desired content as the main reason to pay for more than one platforms. The survey also found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.

Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Hong Kong as of May 2021

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Details: Hong Kong; 13 to 30 May, 2021; 541 respondents; 16 years and older; Online survey

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