Social advertisements by government on TV India 2019-2020, by pandemic phase

Published by
Tanushree Basuroy,
Dec 19, 2022
In 2020, the year of the coronavirus outbreak, social advertising on television by the government in India saw an increase in volume, especially during the lockdown period when ad volumes touched 30 million seconds. The overall government ad volume in 2020 totaled 90 million seconds indicating a 12 percent growth from the previous year.

Government social ad volume on television in India from 2019 to 2020, by pandemic phase (in million seconds)

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Release date

March 2021

Region

India

Survey time period

January to December 2019 and 2020

Supplementary notes

Note: Time periods for 2019 figures coincide with months of pandemic phases i.e. pre-COVID (January to February), during lockdown (March to June), unlock (July to September) and year-ender (October to December).

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