Romania: brand portfolio values 2024

In 2024, Ursus Romania had the most valuable brand portfolio, worth 237 million euros. It was followed by Altex with a brand portfolio of 194 million euros, decreasing by seven percent in value since 2023.

Most important brand portfolio values in Romania in 2024, by company (in million euros)*

Characteristic	Brand portfolio value in million euros
Ursus	237
Altex	194
Heineken	124
Transavia	113
Vel Pitar	58
Albalact	42
Bergenbier	41
Cris-Tim	40
Farmec	30
Romaqua Group Borsec	27

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Release date

May 2024

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Region

Romania

Survey time period

2024

Supplementary notes

Release date is the date of access.

Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions to serve the needs of different market segments. In simple words, brand portfolio encompasses all the brands offered by a single firm for sale to cater the needs of different groups of people.

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