Telus increased their marketing expenses from 373 million Canadian dollars in 2017 to 394 million Canadian dollars in 2019. According to the source, this decrease from 2019 to 2020 was driven by lower commissions expense, an increased mix of digital sales, and a reduction in promotional activities due to the coronavirus (COVID-19) pandemic.
Telus Corporation total marketing expenditure from 2017 to 2020
(in million Canadian dollars)
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Telus. (March 26, 2021). Telus Corporation total marketing expenditure from 2017 to 2020 (in million Canadian dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/
Telus. "Telus Corporation total marketing expenditure from 2017 to 2020 (in million Canadian dollars)." Chart. March 26, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/
Telus. (2021). Telus Corporation total marketing expenditure from 2017 to 2020 (in million Canadian dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/
Telus. "Telus Corporation Total Marketing Expenditure from 2017 to 2020 (in Million Canadian Dollars)." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/
Telus, Telus Corporation total marketing expenditure from 2017 to 2020 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/ (last visited October 31, 2024)
Telus Corporation total marketing expenditure from 2017 to 2020 (in million Canadian dollars) [Graph], Telus, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1229860/telus-corporation-marketing-expenses/
