During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 69 of respondents stated that they believed the elimination of third-party cookies and Apple's ID for Advertisers (IDFA) would have greater impact than the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Additionally, 83 percent anticipated moderate to significant impact on their digital advertising efforts.
Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020
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Epsilon. (October 27, 2020). Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. "Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020." Chart. October 27, 2020. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. (2020). Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. "Perceived Impact of The Deprecation of Third-party Cookies on The Digital Advertising Industry According to Marketers in The United States as of September 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon, Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 Statista, https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/ (last visited June 03, 2024)
Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 [Graph], Epsilon, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/