Leading search results for "board games" during Black Friday in the UK 2020
During Black Friday 2020, approximately seven in ten search results for the search term "board games" on Very.co.uk were accounted for by Hasbro branded items. Consumers using the same search query on Amazon were more likely to come across the Exploding Kittens brand. Overall, what brands consumers might have come across during Black Friday, heavily depends on the online webshop they were using that day.