eSports purchase decisions in the UK 2020, by product
The eSports market has experienced a worldwide boom in recent years and the picture in Europe is no different, with eSports fans emerging across the continent. One of the ways that fans show their support for eSports and their favourite teams is by purchasing merchandise or content. During a June 2020 survey in the United Kingdom, it was found that 44 percent of eSports fans who purchased digital merchandise stated that product quality and design was the main reason for their purchase.