Just nine percent of adults taking part in a survey in the United States showed considerable interest in long-form scripted fiction podcasts and branded podcasts, however most respondents were not interest in either format. Podcast consumption among U.S. adults is mostly centered around comedy, news, and health and fitness.
Preference between long-form and branded podcast formats in the United States as of October 2020
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Morning Consult. (November 10, 2020). Preference between long-form and branded podcast formats in the United States as of October 2020 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1186602/podcast-format-preference-us/
Morning Consult. "Preference between long-form and branded podcast formats in the United States as of October 2020." Chart. November 10, 2020. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1186602/podcast-format-preference-us/
Morning Consult. (2020). Preference between long-form and branded podcast formats in the United States as of October 2020. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1186602/podcast-format-preference-us/
Morning Consult. "Preference between Long-form and Branded Podcast Formats in The United States as of October 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1186602/podcast-format-preference-us/
Morning Consult, Preference between long-form and branded podcast formats in the United States as of October 2020 Statista, https://www.statista.com/statistics/1186602/podcast-format-preference-us/ (last visited June 03, 2024)
Preference between long-form and branded podcast formats in the United States as of October 2020 [Graph], Morning Consult, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1186602/podcast-format-preference-us/