The impact of the coronavirus pandemic is also reflected in the findings of a study from 2020 on the political advertising spending in the United States. While the study estimated six billion U.S. dollars in spending on political advertising for 2020 back in March, it was later revised to a projected spend of 6.7 billion U.S. dollars due to the higher primary investments caused by lack of live event campaigning during the pandemic.
Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars)
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MediaPost. (May 15, 2020). Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/
MediaPost. "Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars) ." Chart. May 15, 2020. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/
MediaPost. (2020). Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/
MediaPost. "Revised Political Advertising Spending Due to Coronavirus in The United States as of May 2020 (in Billion U.S. Dollars) ." Statista, Statista Inc., 15 May 2020, https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/
MediaPost, Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/ (last visited May 29, 2024)
Revised political advertising spending due to coronavirus in the United States as of May 2020 (in billion U.S. dollars) [Graph], MediaPost, May 15, 2020. [Online]. Available: https://www.statista.com/statistics/1182642/revised-political-ad-spending-coronavirus-united-states/