Consumer shopping (online or in-store) at premium UK fashion retailers January 2021
A recent survey examining the current shopping behaviour of the British fashion shopper in premium fashion retailers reveals that those in the 25 to 34 age group have the highest rates of purchasing either online or in-store at 26 percent. Of all age groups who have purchased either online or in-store at premium fashion retailers, those in the 65 + age group have the lowest rates of purchasing at 10 percent.