Leading social media platforms in Ghana 2023

In the third quarter of 2023, 91.8 percent of the people connected to internet in Ghana used WhatsApp. Facebook was also a popular social media platform, utilized by approximately 77.4 percent of internet users. Moreover, TikTok’s user base comprised close to 70 percent of the the country’s online population. While the aforementioned platforms have generally increased in usage in the last three years, others like Instagram, Twitter, and Snapchat lost quite a significant number of accounts. 

Men in social media usage in Ghana

Men dominate the overall social media usage in Ghana, referring to close to 60 percent of the population as of January 2024. For instance, Facebook, one of the leading social media channels, has about 59 percent of its users being men. As a result, men are the most reachable by social media advertising in Ghana, especially those between the ages of 25 and 34 years.

Preferred social media devices

For different social media networks, people in Ghana tend to use different devices, including mobile phones, desktops, and tablet computers. For instance, desktops are mainly used to access YouTube, while individuals use tablets to access Pinterest and Facebook. In terms of mobile devices, some of the most common social media channels used thereon are Facebook, YouTube, and Twitter.