Growth in U.S. consumers mostly purchasing online due to COVID-19 2020, by category

Published by
Stephanie Chevalier,
Apr 19, 2022
An August 2020 survey found that due to COVID-19, there was an estimated 129 percent increase in customers in the United States making most or all of their household supply purchases online. The snacks supply category was ranked second with a 113 percent growth of customers purchasing items from that particular category mostly or completely online.

Growth in consumers in the United States purchasing select product categories most or all online due to COVID-19 as of August 2020

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Release date

August 2020

Region

United States

Survey time period

August 19 to 23, 2020

Number of respondents

2,026 respondents

Age group

18 years and older

Supplementary notes

Original questions: Before the coronavirus (COVID-19) situation, what proportion of your purchases in this category were online vs from a physical store/in person?
Once the coronavirus (COVID-19) situation has subsided, tell us the proportion of your purchases in this category you think will be online vs from a physical store/in person?

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Statistics on " E-commerce in the United States "

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Overview

5

Segments

5

Leading players

8

Online shoppers

6

Shopping behavior

5

Device usage

5

Further related statistics

18

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Topics

Coronavirus: impact on online usage in the U.S.Coronavirus impact on global media consumptionInternet usage in the United StatesCoronavirus disease (COVID-19) pandemicCoronavirus (COVID-19) in the U.S.
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