Importance of features on streaming services U.S. 2020

Most important features of video streaming services in the United States as of June 2020

CharacteristicVery importantSomewhat importantNot too importantNot important at allDon't know/ No opinion
The ability to watch TV shows or movies on my TV 49% 24% 8% 7% 12%
Knowing what kind of TV shows and movies I will get from the service 47% 27% 7% 7% 12%
The ability to binge watch TV shows or movies 35% 29% 12% 12% 12%
New TV shows or movies added on a monthly basis 31% 34% 12% 10% 13%
The ability to watch TV shows or movies on my phone or tablet 26% 23% 17% 22% 12%
New TV shows or movies added on a weekly basis 25% 35% 16% 10% 14%
The ability to watch TV shows or movies on the go 23% 25% 18% 22% 12%
New TV shows or movies added on a daily basis 21% 29% 22% 14% 14%
TV shows or movies featuring my favorite celebrities 20% 33% 19% 15% 13%
A variety of scripted and unscripted TV shows 19% 30% 19% 16% 16%
Longer programs (45 minutes or longer) 19% 32% 22% 12% 15%
The option to bundle different streaming services under one account 19% 31% 18% 15% 12%
The ability to share what I’m watching with my friends and family 17% 23% 22% 25% 14%
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Sources

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Release date

June 2020

Region

United States

Survey time period

June 2 to 5, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How important are the following features when using a streaming service?

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Overview

5

Music

5

Subscription video-on-demand (SVOD)

5

eSports

3

Netflix

3

YouTube & TikTok

5

Consumer perspective

3

Further related statistics

5

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