Instagram & Facebook stories watching in Italy in 2019, by age group
In 2019, a survey revealed that 35 percent of Italian Millennials preferred to watch Instagram stories, while only 15 percent of them did it on Facebook. On the contrary, respondents from the Generation Z showed a striking preference for the Instagram stories (73 percent). Users between 45 and 54 years were not much attracted by the stories' videos, as 30 percent of them stated they did not watch Facebook or Instagram stories.