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In 2024, there were an estimated 1.03 billion mobile augmented reality (AR) users worldwide, a market that is based on monthly active users of AR experiences on mobile devices, including apps, web AR, and visual search. In 2025, there will be an estimated 1.07 billion mobile AR users, with this figure expected to jump to 1.19 billion by 2028.
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Mobile augmented reality (AR) users worldwide from 2023 to 2028
(in millions)
Characteristic
Number of users in millions
2028*
1,187
2027*
1,144
2026*
1,106
2025*
1,067
2024*
1,025
2023
983
Created with Highcharts 7.2.2Number of users in millions9839831,0251,0251,0671,0671,1061,1061,1441,1441,1871,18720232024*2025*2026*2027*2028*
02505007501,0001,2501,500
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ARtillery Intelligence. (March 1, 2024). Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions) [Graph]. In Statista. Retrieved November 16, 2025, from https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
ARtillery Intelligence. "Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions)." Chart. March 1, 2024. Statista. Accessed November 16, 2025. https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
ARtillery Intelligence. (2024). Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions). Statista. Statista Inc.. Accessed: November 16, 2025. https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
ARtillery Intelligence. "Mobile Augmented Reality (Ar) Users Worldwide from 2023 to 2028 (in Millions)." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
ARtillery Intelligence, Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions) Statista, https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/ (last visited November 16, 2025)
Mobile augmented reality (AR) users worldwide from 2023 to 2028 (in millions) [Graph], ARtillery Intelligence, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
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