In 2019, 40 percent of advertising spending in the pharmaceutical industry in Poland was allocated to advertising medicine against the cold or flu. Next were painkillers, vitamins and minerals.
Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019
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Instytut Monitorowania Mediów. (November 27, 2019). Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/
Instytut Monitorowania Mediów. "Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019." Chart. November 27, 2019. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/
Instytut Monitorowania Mediów. (2019). Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/
Instytut Monitorowania Mediów. "Share of Different Types of Products in Pharmaceutical Advertising Expenditure in Poland in October 2019." Statista, Statista Inc., 27 Nov 2019, https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/
Instytut Monitorowania Mediów, Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019 Statista, https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/ (last visited May 23, 2024)
Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019 [Graph], Instytut Monitorowania Mediów, November 27, 2019. [Online]. Available: https://www.statista.com/statistics/1084838/poland-pharmaceutical-ad-spending-by-product-type/