In-car voice assistants experiences by consumers and carmakers worldwide 2019

Published by
Bergur Thormundsson,
May 3, 2022
Automotive executives overestimate the capabilities of in-car voice assistants in comparison to consumers. Compared to consumers, carmakers overshoot by about 15 to 22 percent when asked about voice assistants' abilities, according to a 2019 global survey.

Carmakers' and consumers' perspectives on in-car voice assistant capabilities worldwide as of 2019

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Release date

November 2019

Region

Worldwide

Survey time period

April to May 2019

Number of respondents

N=6,386 (consumers); N=117 (automotive organizations)

Age group

18 years and older

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