Factors influencing respondents' choice of non-alcoholic drinks Malaysia 2018
According to a survey in Malaysia conducted in December 2018, 88 percent of respondents stated that quality was the most important factor when choosing non-alcoholic drinks in the supermarket. The next most important factor for Malaysian consumers when it came to non-alcoholic drinks was the ease of use, with taste coming in third. Malaysia has one of the highest rates of obesity in Asia, and the government has taken measures to curb this problem such as introducing a sugar tax.
