Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
In the first quarter of 2018, the marketing spending for influencer marketing on Instagram in the United States and Canada stood at 163 million U.S. dollars. This figure increased to 265 million U.S. dollars a year later in the first quarter of 2019. It was the highest in the second quarter of 2019 at 314 million dollars.