In 2018 in the United Kingdom (UK), 196 million British pounds were spent on out-of-home (OOH) advertising within the category of entertainment & leisure. The category with the next highest spend in 2018 was drink, where spending was at 100 million British pounds.
Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Out-of-home advertising spending in the UK 2011-2023, by platform
- Premium Statistic Highest-earning OOH advertising operators in Russia 2022
- Premium Statistic Leading outdoor advertisers in Russia 2022, by spending
- Premium Statistic Advertising spending in the out-of-home market in Austria in 2022, by segment
- Premium Statistic Outdoor advertising spending in Finland 2012-2022
- Premium Statistic Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2028
- Premium Statistic Traditional out-of-home ad revenue in the Netherlands 2018-2023
- Premium Statistic DOOH ad spend in Canada 2019-2022
- Premium Statistic Outdoor advertising expenditure in Turkey 2010-2022
- Premium Statistic Outdoor advertising share in Russia 2022, by product category
About the region
10
- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2025
- Premium Statistic Number of DOOH large format roadside frames in the UK 2018-2023
- Premium Statistic Film distributors advertising spend in the UK and Ireland 2007-2020, by medium
- Premium Statistic Change in OOH advertising impacts during COVID-19 in the UK 2020
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on online advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on TV advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, forecast by media
Other regions
10
- Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
- Premium Statistic Advertising spending distribution in Norway 2018, by medium
- Premium Statistic Share of ad spending in Western Europe from 2017 to 2021*, by media
- Premium Statistic Share of ad spend in Central and Eastern Europe from 2017 to 2021*, by media
- Basic Statistic Year-on-year advertising spending change in Sweden November 2020, by media
- Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
- Premium Statistic Most influential advertising media in Australia 2017
- Premium Statistic Peru: transport used by OOH ads consumers 2017
- Premium Statistic Food brands' ad expenditure share in China H1 2019, by medium
- Premium Statistic Brazil: number of OOH displays 2019
Related statistics
10
- Premium Statistic Best advertising channels to reach individuals in Sweden 2018
- Premium Statistic Digital out-of-home penetration in Great Britain 2020-2023
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Basic Statistic Cumulated advertising spending in Sweden 2020, by media
- Basic Statistic Cumulated advertising spending change in Sweden 2020, by media
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Number of DOOH screens in Great Britain 2020-2023
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Advertising expenditure in the U.S. 2024, by medium
- Premium Statistic Media ad spending in Norway 2022, by medium
Further Content: You might find this interesting as well
Statistics
Outsmart Out of Home. (January 1, 2019). Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP) [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/
Outsmart Out of Home. "Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP)." Chart. January 1, 2019. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/
Outsmart Out of Home. (2019). Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP). Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/
Outsmart Out of Home. "Out-of-home (Ooh) Advertising Expenditure in The United Kingdom (Uk) in 2018, by Category (in Million Gbp)." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/
Outsmart Out of Home, Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP) Statista, https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/ (last visited May 19, 2024)
Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) in 2018, by category (in million GBP) [Graph], Outsmart Out of Home, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/1044147/ooh-advertising-expenditure-uk/