In 2018, about 40 percent of Russians still found traditional TV ads to be one of the most effective medium for marketing. Ads with celebrities also made it in top three, with 17 percent of the respondents naming it as an influential type of advertisement.
Customer opinion on the most effective types of traditional advertising in Russia in 2018*
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PwC. (November 1, 2019). Customer opinion on the most effective types of traditional advertising in Russia in 2018* [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. "Customer opinion on the most effective types of traditional advertising in Russia in 2018*." Chart. November 1, 2019. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. (2019). Customer opinion on the most effective types of traditional advertising in Russia in 2018*. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. "Customer Opinion on The Most Effective Types of Traditional Advertising in Russia in 2018*." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC, Customer opinion on the most effective types of traditional advertising in Russia in 2018* Statista, https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/ (last visited May 23, 2024)
Customer opinion on the most effective types of traditional advertising in Russia in 2018* [Graph], PwC, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/