Knowledge of the upcoming Apple TV Plus platform in the U.S. 2019
According to a survey held in September 2019, 43 percent of adults in the U.S. stated that they had not seen, read, or heard anything about Apple's upcoming Apple TV Plus subscription video-on-demand platform. Although the service is not widely know about as of yet, Apple's attempt to enter the streaming market is assisted by the popularity of the company's consumer electronics devices, many of which come preloaded with a range of Apple apps.