Mobile male unique visitors of Amazon Prime in India 2022, by age group
Amazon Prime was rolled out in India in July 2016 and within a year, India became its largest and fastest-growing market. As of March 2022, there were over 31 million unique male visitors that accessed the platform via mobile devices. Out of this, a majority of visitors fell in the 25 to 34 year old age demographic, pointing out Amazon's popularity amongst young adults in the country.