Consumer Goods & FMCG
Food & Nutrition

Premium

Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Influence of transparency on consumer trust and loyalty in the U.S. 2018

Published by

Nils-Gerrit Wunsch,

Nov 26, 2020

The statistic shows the results of a survey on how transparency factors influenced consumer trust and loyalty in the United States in 2018. In 2018, 86 percent of respondents stated that they would had more trust for manufacturers/retailers providing ingredient definitions beyond labels in the United States.

How transparency influences consumer trust and loyalty in the United States in 2018*

table column chart

Characteristic	Share of respondents
More trust for manufacturers/retailers providing ingredient definitions, beyond label	86%
More loyal to a brand that provides in-depth product info, beyond label	80%
Willing to pay more for products with in-depth product info	54%

Loading statistic...

Details: United States; FMI; Label Insight; May 15 to 22, 2018; 2,022 respondents; 18 years and older

Download

Sources

FMI; Label Insight

Survey by

FMI; Label Insight

Published by

FMI

Source link

The Transparency Imperative, page 14

Release date

December 2018

Citation formats

Region

United States

Survey time period

May 15 to 22, 2018

Number of respondents

2,022 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Percentage of consumers who completely or mostly agreed.

Use Ask Statista Research Service

Why can't I see some content?

The visibility of data, sources, and other content depends on your account: Register and log in. You need one of our paid accounts to view all content. You need a Professional Account to view our forecasts.

How is the data collected?

Our statistics, surveys, and forecasts are based on the primary data gathered by our research teams and on secondary data from our partners. Find out more about our working method.

How up to date is the data?

The data our statistics are based on is updated on a regular basis. Update cycles depend on the topic. You can subscribe to notifications of updates of this statistic by clicking on the bell icon.

Where can I find the data of this statistic?

You can find information on the data of this statistic in the tab "Source", including a link to the source.

Am I allowed to publish the data?

You are only allowed to publish the data if you have a Professional or Enterprise Account.