Technology & Telecommunications
Consumer Electronics

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Leading smart speakers in Denmark 2018 and 2020

Published by

Bergur Thormundsson,

Sep 14, 2022

This statistic displays the household penetration of leading smart speaker brands in Denmark in 2018 and 2020. Sonos One was most popular among Danish users with 42 percent of respondents using it in 2020. Seven percent of respondents used Amazon Echo that year.

Which smart speaker(s) do people have in their household?

table column chart

Characteristic	2018	2020
Sonos One	41%	42%
Google Home	7%	22%
Amazon Echo	10%	7%
Apple HomePod	3%	7%
Harman Kardon Invoke	5%	6%
Amazon Tap	1%	4%
Essential Home	1%	3%
Invoxia Triby	2%	0%
Other	18%	13%

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Details: Denmark; Q2 2018 & Q1 2020; 16,000 (2018) / 14,000 (2020); Respondents from Nordic, German, UK and US panels; Online survey

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Source

AudienceProject

Survey by

AudienceProject

Published by

AudienceProject

Source link

Insights 2020 - Device Usage, page 44

Release date

April 2020

Citation formats

In cooperation with

Region

Denmark

Survey time period

Q2 2018 & Q1 2020

Number of respondents

16,000 (2018) / 14,000 (2020)

Special properties

Respondents from Nordic, German, UK and US panels

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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