Strategies people use to be less visible online

On a lot of websites, using free email or other services comes at another price: long before the revelations of Edward Snowden about the NSA, Google, Facebook & Co. have been tracking and storing user data.

A study by the Pew Research Center has inquired about the strategies people use to decrease their visibility online. As can be seen in the chart below, 64% of adult internet users cleared their cookies and browser history to mask their online identity.

14% of users take more drastic measures and encypt their communications or use services that allow for anonymous browsing.

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This chart shows the percentage of adult internet users who say they have done these things online.

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Google user data requests by U.S. federal authorities 2010-2023

Annual number of user data requests worldwide 2013- 2022, by company

Number of governmental user data requests on Meta South Korea H1 2018 to H2 2023

Number of governmental user data requests on Meta South Korea H2 2023, by type

Success rate of government user data requests on Meta South Korea H1 2018 to H2 2023

Google user data requests from federal agencies and governments H2 2009-H2 2023

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Strategies people use to be less visible online