Ella's Kitchen brand profile in the UK 2022
When it comes to organic food eaters, brand awareness of Ella's Kitchen is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ella's Kitchen in the UK?
In total, 38% of UK organic food eaters say they like Ella's Kitchen. However, in actuality, among the 67% of UK respondents who know Ella's Kitchen, 57% of people like the brand.
What is the usage share of Ella's Kitchen in the UK?
All in all, 32% of organic food eaters in the UK use Ella's Kitchen. That means, of the 67% who know the brand, 48% use them.
How loyal are the consumers of Ella's Kitchen?
Around 26% of organic food eaters in the UK say they are likely to use Ella's Kitchen again. Set in relation to the 32% usage share of the brand, this means that 81% of their consumers show loyalty to the brand.
What's the buzz around Ella's Kitchen in the UK?
In August 2022, about 24% of UK organic food eaters had heard about Ella's Kitchen in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Ella's Kitchen in the UK.
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