Xbox Game Pass brand profile in the United States 2024
How high is the brand awareness of Xbox Game Pass in the United States?
When it comes to video game subscription users, brand awareness of Xbox Game Pass is at 83 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Game Pass in the United States?
In total, 39 percent of U.S. video game subscription users say they like Xbox Game Pass. However, in actuality, among the 83 percent of U.S. respondents who know Xbox Game Pass, 47 percent of people like the brand.
What is the usage share of Xbox Game Pass in the United States?
All in all, 33 percent of video game subscription users in the United States use Xbox Game Pass. That means, of the 83 percent who know the brand, 40 percent use them.
How loyal are the customers of Xbox Game Pass?
Around 27 percent of video game subscription users in the United States say they are likely to use Xbox Game Pass again. Set in relation to the 33 percent usage share of the brand, this means that 82 percent of their customers show loyalty to the brand.
What's the buzz around Xbox Game Pass in the United States?
In February 2024, about 30 percent of U.S. video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months. Of the 83 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Xbox Game Pass in the United States.
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