Amazon Prime Gaming brand profile in the United States 2023

Published by
Alexander Kunst,
Sep 12, 2023
How high is the brand awareness of Amazon Prime Gaming in the United States?
When it comes to video game subscription users, brand awareness of Amazon Prime Gaming is at 67 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Amazon Prime Gaming in the United States?
In total, 26 % of U.S. video game subscription users say they like Amazon Prime Gaming.

What is the usage share of Amazon Prime Gaming in the United States?
All in all, 24 % of video game subscription users in the United States use Amazon Prime Gaming.

How loyal are the customers of Amazon Prime Gaming?
Around 18 % of video game subscription users in the United States say they are likely to use Amazon Prime Gaming again.

What's the buzz around Amazon Prime Gaming in the United States?
In June 2023, about 25 % of U.S. video game subscription users had heard about Amazon Prime Gaming in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Amazon Prime Gaming brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2023

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Number of respondents

1,389 respondents

Age group

18-64 years

Special properties

respondents who use video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
  • Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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Statistics on " Video game subscription services in the United States "

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Other statistics that may interest you Video game subscription services in the United States

Overview

5

Consumer preference

5

PlayStation

8

Xbox

8

Other major subscription services

8

Mobile

8

Cloud gaming services

7

Spotlight: gaming industry M&A

4

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Topics

Video game subscription services in the United StatesConsole gamingGaming monetizationCloud gaming
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