Amazon brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of Amazon is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon in Germany?
In total, 73% of German consumer electronics online shop users say they like Amazon. However, in actuality, among the 97% of German respondents who know Amazon, 75% of people like the brand.
What is the usage share of Amazon in Germany?
All in all, 72% of consumer electronics online shop users in Germany use Amazon. That means, of the 97% who know the brand, 74% use them.
How loyal are the customers of Amazon?
Around 67% of consumer electronics online shop users in Germany say they are likely to use Amazon again. Set in relation to the 72% usage share of the brand, this means that 93% of their customers show loyalty to the brand.
What's the buzz around Amazon in Germany?
In July 2022, about 57% of German consumer electronics online shop users had heard about Amazon in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 59%, meaning at the time of the survey there's considerable buzz around Amazon in Germany.
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