Willingness to pay for sustainable fashion in the UK 2021
The displayed data on willingness to pay for sustainable fashion shows results of the Global Consumer Survey conducted in the UK in 2021. Some 49 percent of respondents answered the question "When thinking about the price of sustainable/eco-friendly fashion items, which of the following statements is more likely to be true?" with "I am willing to spend a little more money if the items are sustainable/eco-friendly".