Facebook users in Europe by country 2023

Turkey is leading the ranking by reach by social network in the 'Facebook' segment of the digital advertising market, recording 57.59 million users. Following closely behind is the United Kingdom with 51.22 million users, while Iceland is trailing the ranking with 0.29 million users, resulting in a difference of 57.3 million users to the ranking leader, Turkey.

The Statista Market Insights cover a broad range of additional markets.

Number of Facebook users in Europe 2023, by country (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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