Miles Before Meals: Travel Takes Priority Over Dining and Shopping

According to Skift Research's Global Travel Outlook 2025, travel is the discretionary purchase that consumers are most excited about – in all six surveyed countries, travel ranks the first. This may be indicative of the emerging trend of the experience economy, where consumers are more interested in spending on experiences over things.

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This infographic shows the consumer ranking of discretionary expenses in 2025, by country.

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Miles Before Meals: Travel Takes Priority Over Dining and Shopping