Direct Visitors Are the Gold Standard for News Websites

According to new data published by the Pew Research Center, direct visitors to news websites are much more engaged than those coming from search engines or social networks. While the latter two may be indispensable for news websites to be discovered in the first place, those (returning) readers that have a site bookmarked or consciously type in its address are the ones who are truly valuable to online publishers.

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This chart shows engagement metrics for visitors of newspaper websites coming from different sources.

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Direct Visitors Are the Gold Standard for News Websites