Forget Black Friday: The Majority of Holiday Shopping Happens in December

Traditionally, Black Friday is one of the biggest days for U.S. retailers. However, according to a Deloitte survey, only 11% of Americans plan to do the majority of their holiday shopping on Black Friday, while 32% plan to buy most of their gifts in December.

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Shoppers more likely to take part in Black Friday sales during holiday season 2022

Consumers who plan to shop during Black Friday in France 2024, by age

Products consumers plan to buy in-person on Black Friday in the U.S. 2024, by gender

Black Friday knowledge in the UK in 2024

Average budget for Black Friday among French consumers 2024, by price range

Black Friday e-commerce revenue in Brazil 2013-2023

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Forget Black Friday: The Majority of Holiday Shopping Happens in December