Advertising in Italy - statistics & facts
Key insights
- Advertising spending
- 9bn EUR
Detailed statistics
Advertising spending in Italy 2019-2023
- Medium with highest ad spending
- Digital
Detailed statistics
Advertising spending in Italy 2019-2022, by medium
- Top advertiser
- Volkswagen
Detailed statistics
Highest spending advertisers in Italy 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview of Italian ad market
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Premium Statistic
Advertising spending in Italy 2019-2023
Advertising spending in Italy 2019-2023
Advertising spending in Italy from 2019 to 2023 (in billion euros)
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Ad spending growth in Italy 2020-2023
Ad spending growth in Italy 2020-2023
Change in advertising spending in Italy from 2020 to 2023
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Advertising spending in Italy 2019-2022, by medium
Advertising spending in Italy 2019-2022, by medium
Distribution of advertising spending in Italy from 2019 to 2022, by medium
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Premium Statistic
Advertising spending change in Italy 2020-2022, by medium
Advertising spending change in Italy 2020-2022, by medium
Change in advertising spending in Italy from 2020 to 2022, by medium
Traditional media
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- Premium Statistic Television and video ad spending in Italy 2017-2026
- Premium Statistic Radio ad spending in Italy 2017-2026
- Premium Statistic Newspaper advertising spending in Italy 2017-2026
- Premium Statistic Magazine ad spending in Italy 2017-2026
- Premium Statistic Cinema ad spending in Italy 2019-2021
- Premium Statistic OOH ad spending in Italy 2017-2026
- Premium Statistic Share of digital in OOH ad spending in Italy 2016-2025
Traditional media
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Television and video ad spending in Italy 2017-2026
Television and video ad spending in Italy 2017-2026
Television and video advertising spending in Italy from 2017 to 2026 (in billion euros)
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Radio ad spending in Italy 2017-2026
Radio ad spending in Italy 2017-2026
Radio advertising spending in Italy from 2017 to 2026 (in million euros)
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Newspaper advertising spending in Italy 2017-2026
Newspaper advertising spending in Italy 2017-2026
Newspaper advertising spending in Italy from 2017 to 2026 (in million euros)
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Magazine ad spending in Italy 2017-2026
Magazine ad spending in Italy 2017-2026
Magazine advertising spending in Italy from 2017 to 2026 (in million euros)
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Cinema ad spending in Italy 2019-2021
Cinema ad spending in Italy 2019-2021
Cinema advertising spending in Italy from 2019 to 2021 (in million euros)
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OOH ad spending in Italy 2017-2026
OOH ad spending in Italy 2017-2026
OOH advertising spending in Italy from 2017 to 2026 (in million euros)
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Share of digital in OOH ad spending in Italy 2016-2025
Share of digital in OOH ad spending in Italy 2016-2025
Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025
Digital media
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- Premium Statistic Digital ad spending in Italy 2017-2026
- Premium Statistic Share of digital in ad spend in Italy 2016-2022
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Revenue of the social media advertising industry in Italy 2019-2028
- Premium Statistic GoogleAds CPC in Europe 2023, by country
Digital media
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Digital ad spending in Italy 2017-2026
Digital ad spending in Italy 2017-2026
Digital advertising spending in Italy from 2017 to 2026 (in billion euros)
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Share of digital in ad spend in Italy 2016-2022
Share of digital in ad spend in Italy 2016-2022
Share of digital in advertising spending in Italy from 2016 to 2022
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Internet ad spending in Italy 2016-2025, by device
Internet ad spending in Italy 2016-2025, by device
Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)
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Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars)
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Online television ad spending in Italy 2016-2025
Online television ad spending in Italy 2016-2025
Online television advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
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Revenue of the social media advertising industry in Italy 2019-2028
Revenue of the social media advertising industry in Italy 2019-2028
Revenue of the social media advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
GoogleAds CPC in Europe 2023, by country
GoogleAds CPC in Europe 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)
Leading players
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Leading media groups in Italy 2022
Leading media groups in Italy 2022
Leading media groups in Italy in 2022, by market share
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Leading media agencies in Italy 2022
Leading media agencies in Italy 2022
Leading media agencies in Italy in 2022, by market share
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Most creative advertising agencies in Europe 2022
Most creative advertising agencies in Europe 2022
Most creative advertising agencies in Europe in 2022 (index score)
Consumer insights
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- Premium Statistic Main channels of new brand discovery Italy Q3 2023
- Premium Statistic Attitudes towards online advertising in Italy 2023
- Premium Statistic Social media product placement effectiveness in Italy 2022, by age
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
- Premium Statistic Reasons why Italians follow influencers 2022
Consumer insights
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Main channels of new brand discovery Italy Q3 2023
Main channels of new brand discovery Italy Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023
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Attitudes towards online advertising in Italy 2023
Attitudes towards online advertising in Italy 2023
Attitudes towards online advertising in Italy as of December 2023
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Social media product placement effectiveness in Italy 2022, by age
Social media product placement effectiveness in Italy 2022, by age
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group
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Consumers who bought a product/service promoted by influencers Italy 2023
Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
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Reasons why Italians follow influencers 2022
Reasons why Italians follow influencers 2022
Leading factors based on which Italian consumers followed influencers as of September 2022
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