Social media: Snapchat users in Canada

Consumer Insights report

Social media: Snapchat users in Canada

Canada is one of the biggest markets of Snapchat. As of July 2021, the American social media service has had 10.25 million users in the North American nation.

It thus comes as no surprise that Snapchat is one of the top ten most used social networks in Canada. There is an almost equal share of male and female Snapchat enthusiasts here, most of them being young to middle aged. Music is an important interest among Snapchat users in Canada, and when it comes to online advertising, almost half of them don’t mind it if they’re getting free content in return.

Check out more valuable insights about Snapchat in the Canadian social networks market landscape with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Snapchat users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Snapchat users in Canada (''brand users'') against Canadian social media users in general (''category users''), and the overall Canadian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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