E-commerce revenue in Europe is expected to reach 902.3 billion U.S. dollars in 2027.
What is the market share of online shopping in Europe? Within the EU-27, 68 percent of consumers aged 16 to 74 years used e-commerce at least once in 2022. The country with the highest e-commerce penetration was Norway, with around 92 percent of its people purchasing goods or services online. Percentages were different among the European countries, though. In Germany, for example, 76 percent of consumers used e-commerce, whereas these values reached 70 percent in Hungary and 30 percent in Albania. Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country
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Other statistics that may interest you E-commerce in the European Union
Overview
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- Premium Statistic Revenue of the e-commerce industry in Europe 2020-2029
- Premium Statistic E-commerce as share of total GDP in Europe 2022, by country
- Premium Statistic Cross-border share of online retail in Europe 2022, by country
- Premium Statistic Share of European consumers that shop online vs. offline each week 2023
Germany and Austria
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- Premium Statistic E-commerce revenue in Germany 1999-2023
- Premium Statistic Online retail users in Germany 2018-2027
- Premium Statistic Online retail revenue from selected product groups in Germany 2019-2023
- Premium Statistic Cross-border online purchases in Germany in 2022, by category
- Premium Statistic Revenue of the e-commerce industry in Austria 2020-2029
- Premium Statistic Share of online shoppers in Austria 2003-2022
- Premium Statistic Leading product categories purchased mostly online in Austria 2023
- Premium Statistic Cross-border online purchases in Austria in 2022, by category
France and Italy
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- Premium Statistic E-commerce sales revenue in France 2005-2023
- Premium Statistic E-commerce user penetration in France 2003-2022
- Premium Statistic Product and service categories most purchased online in France 2023
- Premium Statistic Top selling countries for e-commerce sites in France 2023
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce revenue in Italy 2022, by category
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
Netherlands and Belgium
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- Premium Statistic Market size of e-commerce in the Netherlands 2005-2023
- Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
- Premium Statistic Number of online stores in the Netherlands 2014-2024, by branch
- Premium Statistic Market size of e-commerce in Belgium 2015-2023
- Basic Statistic E-commerce user penetration in Belgium 2010-2023
- Premium Statistic Share of enterprises receiving online orders in Belgium 2023, by industry
Spain and Portugal
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- Premium Statistic B2C e-commerce market revenue in Spain 2019-2029
- Premium Statistic Number of e-commerce users in Spain 2019-2029
- Premium Statistic Leading products and services bought online in Spain 2022
- Basic Statistic Revenue of the e-commerce industry in Portugal 2020-2029
- Premium Statistic Penetration rate of e-commerce in Portugal 2020-2029
- Premium Statistic Leading online stores in Portugal in 2022
Nordic countries
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- Premium Statistic E-commerce revenue in the Nordic countries 2023, by country
- Premium Statistic Cross-border e-commerce share in the Nordics 2019-2022
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2022
- Premium Statistic Mobile shopping penetration in the Nordics 2021-2023
- Basic Statistic Most commonly purchased products online in the Nordics 2023
- Premium Statistic E-commerce sales channel share in the Nordic countries 2018-2028, by device
Further related statistics
17
- Chile: key figures on e-commerce 2019
- E-commerce users in Africa 2019, by gender
- Chile: main product categories researched on CyberDay 2017
- Frequency online purchases of health/beauty products or services in Belgium in 2018
- Number of monthly users of shopping apps in China 2019-2020
- Frequency of online purchases of sports products or services in Belgium in 2018
- Asia Pacific: digital buyer penetration 2014-2019
- Digital buyer penetration 2014-2020
- Frequency of online purchases of financial products or services in Belgium in 2018
- Online shopping habits in Hungary 2019, by purchase category
- Digital buyer penetration in China 2017-2022
- Share of individuals buying apparel online in Lithuania 2020-2022
- Online purchases of clothes and sports goods in Austria 2009-2018
- Share of online Canadians feeling uncomfortable buying digitally 2018
- Online sales of fashion accessories South Korea 2017-2023
- Share of offline shopper preference MENA 2020, by reason and country
- Most purchased products in live streaming sales in China 2020, by category
Further Content: You might find this interesting as well
Statistics
- Chile: key figures on e-commerce 2019
- E-commerce users in Africa 2019, by gender
- Chile: main product categories researched on CyberDay 2017
- Frequency online purchases of health/beauty products or services in Belgium in 2018
- Number of monthly users of shopping apps in China 2019-2020
- Frequency of online purchases of sports products or services in Belgium in 2018
- Asia Pacific: digital buyer penetration 2014-2019
- Digital buyer penetration 2014-2020
- Frequency of online purchases of financial products or services in Belgium in 2018
- Online shopping habits in Hungary 2019, by purchase category
- Digital buyer penetration in China 2017-2022
- Share of individuals buying apparel online in Lithuania 2020-2022
- Online purchases of clothes and sports goods in Austria 2009-2018
- Share of online Canadians feeling uncomfortable buying digitally 2018
- Online sales of fashion accessories South Korea 2017-2023
- Share of offline shopper preference MENA 2020, by reason and country
- Most purchased products in live streaming sales in China 2020, by category
Eurostat. (September 19, 2023). Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/
Eurostat. "Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country." Chart. September 19, 2023. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/
Eurostat. (2023). Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/
Eurostat. "Share of Consumers Who Used Online Shopping in The past 12 Months in Europe in 2022, by Country." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/
Eurostat, Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country Statista, https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/ (last visited June 05, 2024)
Share of consumers who used online shopping in the past 12 months in Europe in 2022, by country [Graph], Eurostat, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/