Advertising of health services was the fastest growing category in Russia in 2022. The total spending on advertising in this sector was estimated to have increased by 30 percent in 2022 compared to the previous year. The automotive industry saw the most significant decline in advertising expenditure, at over 70 percent relative to 2021. The Russian advertising market was hit by the exodus of Western companies in response to the invasion in Ukraine in 2022.
Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category
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Group4Media, & Various sources (YouTube). (December 13, 2022). Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/
Group4Media, und Various sources (YouTube). "Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category." Chart. December 13, 2022. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/
Group4Media, Various sources (YouTube). (2022). Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/
Group4Media, and Various sources (YouTube). "Estimated Year-over-year Change in Advertising Expenditure in Russia in 2022, by Product Category." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/
Group4Media & Various sources (YouTube), Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category Statista, https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/ (last visited June 03, 2024)
Estimated year-over-year change in advertising expenditure in Russia in 2022, by product category [Graph], Group4Media, & Various sources (YouTube), December 13, 2022. [Online]. Available: https://www.statista.com/statistics/220926/russian-ad-revenue-change-in-percent/