Challenges of AI application in content marketing in India 2023

Published by
Tanushree Basuroy,
May 10, 2024
In a survey of Indian marketers in 2023, approximately 70 percent of respondents cited discovering the right tools as the most significant challenge in adopting AI applications for content marketing. Conversely, over 23 percent of respondents indicated they were unable to utilize the available AI tools.

Challenges of artificial intelligence application in content marketing in India in 2023

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Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: What areas of AI application in content marketing do you struggle with?

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Overview

6

Budgets

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Goals

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Tactics

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Metrics

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Effectiveness

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Employment

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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