During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), 21 percent of respondents said that the primary objective of their most recent artificial intelligence (AI) deployment was to improve internal efficiencies. Better serving customers and improving loyalty ranked second, named by 18 percent of responding marketers.
Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Goals achieved with use of B2C content marketing North America 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Most common marketing tools used by webshops in Hungary 2023
- Premium Statistic Digital marketing channels used in healthcare marketing in the U.S. 2022
- Premium Statistic Use of first-party data in marketing personalization worldwide 2021-2022
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic B2C content marketing use North America 2022
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
- Premium Statistic Content marketing budget allocation worldwide 2021, by target
About the region
10
- Premium Statistic Most overrated marketing skills in the UK 2024
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Share of digital budgets devoted to marketing personalization in the U.S. and UK 2020
- Premium Statistic Marketer view on return per dollar spent on personalization in the U.S. and UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Consumer perception of brands personalizing content in the U.S. and the UK 2020
- Premium Statistic Importance of personalized content to consumers in the U.S. and the UK 2020
- Premium Statistic Frequency of following personalized recommendations by consumers U.S. and UK 2020
- Premium Statistic Extent of personalization used by marketers in the U.S. and the UK 2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
Other regions
10
- Premium Statistic Impact of AI-enabled marketing on business outcomes worldwide 2020
- Premium Statistic Mexico: customer attitude towards AI 2018
- Premium Statistic Brazil: customer attitude towards AI 2018
- Premium Statistic Opinion on the use of AI and facial recognition by the government in Belgium 2019
- Premium Statistic Latin America: public opinion of governmental use of AI 2019, by country
- Premium Statistic Leading barriers to adopting AI in startups in Denmark 2019
- Premium Statistic Likelihood of insurance customers adopting emerging technologies in Switzerland 2015
- Premium Statistic Insurance customer willingness to share information for benefits in Germany 2015
- Premium Statistic How patients want to use an NHS mobile app in Great Britain 2016
- Premium Statistic Share of people worried about robots in the Netherlands 2019, by political party
Related statistics
10
- Premium Statistic Effects of phasing out third-party cookies on data marketing in North America 2022
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Leading social media used by SMBs for advertising in the U.S. 2022
- Premium Statistic Personalization format usage in the U.S. 2020
- Premium Statistic Personalization approaches used by marketers in the U.S. 2018-2020
- Premium Statistic Personalization tools used by marketers in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Voice formats used in voice apps launched by brand marketers in North America 2019
- Premium Statistic Importance of having a marketing voice app in North America 2019, by technology
- Premium Statistic Leading voice app types launched by brand marketers in North America 2019
Further related statistics
2
Further Content: You might find this interesting as well
Statistics
Sitecore. (April 15, 2023). Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. "Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. (2023). Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore. "Objectives of Artificial Intelligence (Ai) Deployment in Marketing According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/
Sitecore, Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/ (last visited May 23, 2024)
Objectives of artificial intelligence (AI) deployment in marketing according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394319/objectives-ai-deplyment-marketing-uk/