Between January and August 2020, fake users or bots accounted for 54.6 percent of mobile ad fraud activity worldwide. Software development kit (SDK) spoofing – or the creation of legitimate-looking installs with data of real devices without the presence of any actual installs – was the second most common type of mobile ad fraud, with 22.05 percent of fraudulent activity.
Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type
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adjust. (December 3, 2020). Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/
adjust. "Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type." Chart. December 3, 2020. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/
adjust. (2020). Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/
adjust. "Distribution of Mobile Ad Fraud Activity Worldwide between January and August 2020, by Fraud Type." Statista, Statista Inc., 3 Dec 2020, https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/
adjust, Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type Statista, https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/ (last visited June 05, 2024)
Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type [Graph], adjust, December 3, 2020. [Online]. Available: https://www.statista.com/statistics/1264388/mobile-ad-fraud-type-worldwide/