Spending on direct-to-consumer drug advertising in the U.S. 2016-2018, by media type
Between 2016 and 2018, around 13.4 billion U.S. dollars were spent by drug manufacturers on direct-to-consumer television advertising in the United States. This statistic illustrates drug manufacturer spending on direct-to-consumer advertising in the United States from 2016 to 2018, by media type.