A study from 2020 on the acceptance of advertising among U.S. respondents found that 52 percent of the survey participants had positive reactions to seeing a visual ad for a product they have been shopping for. On the other hand, ten percent said they had positive reactions to pop-up ads taking them away from the site they were on.
Share of adults having positive reactions to digital advertising in the United States as of January 2020
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Other statistics that may interest you Digital advertising formats in the United States
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Audio advertising
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Social media advertising
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Statistics
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DISQO. (January 14, 2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of adults having positive reactions to digital advertising in the United States as of January 2020 ." Chart. January 14, 2020. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. (2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 . Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of Adults Having Positive Reactions to Digital Advertising in The United States as of January 2020 ." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO, Share of adults having positive reactions to digital advertising in the United States as of January 2020 Statista, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/ (last visited June 03, 2024)
Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph], DISQO, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/