Attitudes towards online shopping in the UK 2024

When asked about "Attitudes towards online shopping", most UK respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 53 percent did so in our online survey in 2024.
Find this and more survey data on attitudes towards online shopping in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Attitudes towards online shopping in the UK as of March 2024

Characteristic	Share of respondents
When I plan a major purchase, I always do some research on the internet first	53%
Customer reviews on the internet are very helpful	49%
I prefer to purchase goods from various sellers through the same online market place (e.g., Amazon)	36%
I usually make major new purchases directly via my smartphone or tablet	29%
When I order an item, I prefer express shipping	29%
I usually manage habitual / recurrent orders directly via my smartphone or tablet	22%
I want to see and touch an item before I buy it	22%
When I buy an item, I want to hold it in my hand the same day	17%
I am excited about using Augmented & Virtual Reality while shopping	14%
None of the above	6%

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Release date

May 2024

More information

Region

United Kingdom

Survey time period

April 2023 to March 2024

Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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