The digital shopping behavior of consumers is evolving at a rapid pace: online payment methods are becoming more common, more people have started shopping on their mobile phones, and overall, consumers are more willing to use e-commerce than they used to be. Online buying has become second nature to many people in recent years and shows no signs of slowing down.
E-commerce is on the rise in most industries, and following the coronavirus pandemic, its use among consumers has advanced even faster than expected. Since the dawn of the virus in March 2020, there has been a significant number of first-time online shoppers around the world, many of which intend to continue their newly acquired habits. While the shift towards internet shopping takes away from physical and local retail stores, we can see a bright future for the e-commerce market and online shoppers globally.
Retail e-commerce revenue worldwide from 2019 to 2029, by segment (in trillion U.S. dollars)
Further details: Visit original statistic Retail e-commerce revenue worldwide from 2019 to 2029, by segment (in trillion U.S. dollars)
With each year, online retail is becoming larger than it was before. Visiting online marketplaces, buying online, and making digital transactions was once a novelty, but has become a normal addition to retail and our digitalized lives today. Not only has the number of buyers worldwide increased, but growth can also be seen in consumer spending, the number of e-retailers, and payment options, among other things. Digital shopping is also forecast to accelerate even further in future years.
E-commerce worldwideShare of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country
Further details: Visit original statistic Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country
While online shopping has become a major part of a consumer’s shopping experience, “offline” shopping, i.e., buying in physical stores, is still the most common way in which products are acquired within many industries. Online shopping is most popular and done most frequently among younger generations in modern countries around the world. That being said, digital shoppers are becoming increasingly ubiquitous, regardless of age and origin.
Online shopping behavior in the United StatesShare of shoppers wishing for selected e-commerce innovations worldwide in 2nd quarter 2023, by generational cohorts
Further details: Visit original statistic Share of shoppers wishing for selected e-commerce innovations worldwide in 2nd quarter 2023, by generational cohorts
The coronavirus pandemic, inflation, and technological breakthroughs like Gen AI have had a profound impact on retail. COVID-19 led e-commerce to grow faster and earlier than initially anticipated. The ongoing Russia-Ukraine war has left in its wake new concerns for (online) shoppers: increased supply chain disruptions have increased prices around the world, and purchasing power is still an issue in many markets. Finally, new tech is making shopping increasingly omnichannel and personalized.
Impact of inflation on consumer behaviorAnnual net sales of Amazon in selected leading markets from 2014 to 2023 (in billion U.S. dollars)
Further details: Visit original statistic Annual net sales of Amazon in selected leading markets from 2014 to 2023 (in billion U.S. dollars)
Even though the online shopper has a vast array of e-commerce platforms to choose and shop from for various items, the global online retail leader is unequivocally Amazon. Founded by Jeff Bezos in July of 1994, the e-commerce company generated 574 billion U.S. dollars of net sales in 2023. Some of Amazon’s main online store competitors include Walmart, eBay, and Alibaba, among several others.
Amazon
The digital shopping behavior category offers a worldwide insight into online consumer habits, online payment method preferences, and overall attitudes towards buying digitally on the web. Within this industry, Statista provides data on the online shopping behavior of shoppers and how the industry, i.e., brands and companies, adapt to these attitudes and considerations. Additionally, information on consumer spending on a global, regional, and local scale is available, alongside which companies are thriving and struggling in this online market environment.
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