Leading VOD services in Poland
The leading VOD service used in Polish households has been Polish. The leader among such domestic services was CDA. At the beginning of 2023, more than 409 thousand users chose to download this service. However, VOD users are migrating from Polish services to Netflix and HBO Max, with numerous exceptions like the thriving Player.pl. In terms of revenue, Disney+ is the leading video-on-demand platform.Most VOD subscribers are young adults. The second largest group of people who have opted for subscriptions are those between 25 and 34 years old. The majority of this group was male.
Consumption habits
Monthly subscriptions are by far the most commonly chosen, compared to pay-per-view and other deals. The international giant Netflix has seen a significant rise in popularity. Most people spend an average of 5.5 hours watching content on this platform.Streaming platforms often replace going to classic movie theaters. The main reason is that going to the cinema requires advance planning. In contrast, people choosing to watch movies on streaming platforms could stop the show they were watching at the time they wanted and return to watch their choice whenever they wanted.
Content preferences
Rounding out the podium in the ranking of the best films available on CDA Premium were the Australian drama "Tracks" and "UFO: They are already here," an investigative documentary about the world's largest ufological phenomenon, which took place every summer for six years in the Polish village Wylatowo. As for the highest-rated productions of Canal+ Online, all were Polish productions, and the podium in the ranking was taken by the series "Minuta ciszy " defined as a drama and black comedy.The popularity of VOD is expected to continue rising rapidly over the next few years. Annual revenues are predicted to reach over 470 million U.S. dollars by 2027. International companies are expected to invest more in VOD in Central and Eastern European (CEE) countries. At the same time, Polish companies and content creators realize the market’s potential and continuously develop new material.