Lai Lin Thomala
Research expert covering Greater China
Detailed statistics
Number of short video users in China 2018-2023
Detailed statistics
Monthly active users of leading short video apps in China 2024
Detailed statistics
Market size of online short videos in China 2016-2023
Length of videos watched among global social media users 2021, by age
Length of online videos watched on social media platforms worldwide in August 2021, by age group
Video formats with largest ROI according to marketers worldwide 2022
Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022
Online user penetration in China H1 2023, by activity
Share of internet users in China as of June 2023, by activity
Most popular mobile app categories in China Q4 2023, by daily time distribution
Distribution of average daily time spent on mobile app categories by users in China in 4th quarter 2023
Market size of online short videos in China 2016-2023
Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)
Number of short video users in China 2018-2023
Total number of short video users in China from 2018 to 2023 (in millions)
Most popular social media in China Q3 2023
Monthly usage of major social media platforms in China as of 3rd quarter 2023
Monthly active users of leading short video apps in China 2024
Number of monthly active users of popular short video apps in China in February 2024 (in millions)
Market share of short video platforms in China 2022
Market share of short video service providers in China as of March 2022
ByteDance: annual revenue 2019-2021
Annual revenue generated by ByteDance from 2019 to 2021 (in billion U.S. dollars)
Monthly active users of Douyin in China 2022-2024
Number of monthly active users of Douyin in China from December 2022 to February 2024 (in millions)
Key financial indicators of Kuaishou 2020-2022
Total revenue, gross profit, net loss and total assets of Kuaishou from 2020 to 2022 (in billion yuan)
Daily and monthly active user numbers of Kuaishou 2017-2022
Number of daily and monthly active users of Kuaishou from 2017 to 2022 (in millions)
Monthly active users of Xigua Video in China 2024
Number of monthly active users of Xigua Video in China from February 2023 to February 2024 (in millions)
Most-valuable short video apps based on user traffic value in China 2023
Leading short videos apps based on user traffic value in China as of December 2023 (in billion yuan)
Revenue breakdown of ByteDance 2021, by segment
Annual revenue of ByteDance in 2021, by business segment (in billion yuan)
Revenue breakdown of Kuaishou 2019-2022, by segment
Revenue breakdown of Kuaishou from 2019 to 2022, by segment (in billion yuan)
Short-form video ad revenue in China 2016-2023
Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan)
Estimated global ad revenue of ByteDance 2023, by platform
Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars)
Estimated ad revenue of Kuaishou 2017-2021
Estimated global advertising revenue of Kuaishou Technology from 2017 to 2021 (in billion U.S. dollars)
Breakdown of GMV of leading live commerce platforms in China 2022, by platform
Distribution of leading livestreaming e-commerce platforms' gross merchandise in China in 2022, by platform
GMV of live streaming shopping on Douyin in China 2018-2022
Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)
Kuaishou's GMV of live streaming commerce in China 2018-2022
Kuaishou's gross merchandise value (GMV) of live streaming commerce in China from 2018 to 2022 (in billion yuan)
Most-followed celebrities on Douyin in China 2023
Number of fans of popular celebrities on Douyin (TikTok) in China as of August 22, 2023 (in millions)
Most-followed influencers on Douyin in China 2023
Most popular influencers on Douyin (TikTok) in China as of August 22, 2023 (in millions)
Leading fashion influencers on Kuaishou in China 2023
Leading fashion influencers on Kuaishou as of February 6, 2023, based on influence index
Most successful Douyin sales influencers in China 2022
Livestreaming sales revenue of leading Douyin KOLs in China in February 2022 (in million yuan)
Most successful Kuaishou live commerce hosts in China 2022
Leading Kuaishou (Kwai) live commerce accounts in China in 2022, based on estimated GMV (in billion units)
Age distribution of short video users in China 2022
Share of short video users in China in September 2022, by age group
Monthly time spent on short videos in China 2021-2023
Number of hours spent on short videos per month among users in China from March 2021 to September 2023
Average daily time spent on popular online content sites in China 2023
Average amount of time spent on selected online content platforms per day in China in September 2023 (in minutes)
Popular usage scenes of short videos in China 2022
Scenarios of watching short videos in China in 2022
Favorite content categories of short videos in China 2022
User preference on short video content types in China in 2022
Motivations for using short videos in China 2022
Reasons for consuming short videos in China in 2022
Motivations for making short videos in China 2022
Reasons for uploading self-made short videos in China in 2022
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