Market share of hotel booking distribution channels in Denmark 2015
This statistic presents the market shares of hotel booking distribution channels in Denmark in 2015. Online booking agencies (such as Booking.com and Expedia) represented 24.7 percent of overnight bookings in Denmark that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Denmark in 2015.