Advertising revenue growth in the U.S. 2021 compared to pre-COVID, by medium

Published by
J. G. Navarro,
Jan 6, 2023
According to a forecast done in September 2021, the U.S. ad revenue market is expected to grow by 124 percent in 2021 as indexed to pre-COVID conditions in 2019. Video advertising is forecast to grow by 109 percent in 2021 compared to 2019. Cinema ad revenue will show the smallest growth that year, at 31 percent.

Change in advertising revenue in the United States in 2021 compared to 2019, by medium

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Release date

October 2021

Region

United States

Survey time period

September 2021

Special properties

forecast

Supplementary notes

*video includes broadcast and cable (national- 95 percent; local -96 percent; CTV/OTT- 164 percent) and digital video (pure players - 206 percent)
**Other digital includes pure play display and other digital formats

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